Thursday, August 5, 2010

Truth, Beauty, Freedom and Love



A few months ago we created a truly magnificent "Moulin Rouge"-inspired luxury Bat Mitzvah invitation. The initial design request, based on a young girl's photo, gave our designers free range to create a beautiful and extravagant card. We spent hours communicating with Michael Zac Designs, based out of Manhattan, taking tones from her reddish hair and creating a life-like sketch to incorporate into the final elegant invitation

A custom die-cut banner was designed to mimic a Broadway musical. French scrolls patterned the tone-on-tone onyx layers; three tiny rhinestones separated the phrase, "Truth, Beauty, Freedom and Love"; and simple and elegant typesetting completed the affair.

The couture invitation suite set the tone for the wild evening, which surprised guests with magicians, walking centerpieces, gymnasts and fire-breathers. The French scroll pattern was incorporated into large, movable boxes that performances were held on. One of the most intriguing aspects of the invitation's impact was that our design came to life, with a 20-ft. entrance wall created to unveil the cover of the young woman's invitation.

As her guests walked in, performers were stationed on ladders, and the wall art was taken apart piece by piece, revealing her hand-drawn picture. It was a truly special event that started with a truly custom invitation.

-- Megan @ L.V.

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