Wednesday, February 12, 2014

LV 101: Fine Arts

About once a week, we get a phone call or an email that goes something like this:

“I asked to see my proof in color, but you sent it in black and white…”

Usually when that happens we look at the order form and see that the “color mockup” box is checked off. It’s a logical choice, sure. But if you want your electronic proof in color, you actually need to request a color proof not a color mockup. Here’s the difference between the two:

A color proof is a colorized digital version of your electronic proof. It will give you an idea of how you’ve placed your ink and paper colors, so you can determine if you’ve distributed them evenly. It is not an accurate representation of the way your finished cards will look. Every computer monitor will display the colors differently and every printer will print them differently.  Color proofs cost $25 (Includes all pieces of your order).

If you want to know exactly what your finished product will look like, you can order a color mockup.

A color mockup is an actual printed copy of your card and an unprinted sample of the envelope that goes with it (if you are getting a lined envelope, the liner is included!). It will show you the exact paper and ink colors that you’ve requested and allow you to feel the weight and texture of your papers.

If you request a color mockup, we will send you a black-and-white digital proof with a special line at the bottom for you to approve the mockup for print. After approval, color mockups ship within 24-48 hours. Please note that we are unable to mock-up lithography, thermography or letterpress, so orders that use these print processes will be flat printed and may vary from the final product.

The cost of a color mockup is $50 (Includes main invitation and unprinted envelope. Accessory pieces can be mocked up for $20 each).

So there you go! Now you know the best ways to use our color mockup and color proof options. If you ever need a refresher, this info can be found on the “LVC Retail Ordering Guidelines” page in the back of your Luscious Verde catalogs. You’re also welcome to post any additional questions below or give us a call at 1-866-460-5582! 

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