
Today's hot card is from Stationery Station in Highland Park, Illinois. They came to us with a great design idea, and we made something that exceeded even our expectations. Have a great weekend, everybody! We'll be back on Tuesday.


Naming things is very important. For instance, at Luscious Verde, we name our personal printers to avoid confusing our high-tech computer network. But perhaps there are more important things to name – like children, for example. The time-tested method of not naming a child for the first few years of their life just doesn’t work in today’s fast-paced, name-centric society. (It would be embarrassing to name your child Frank when they actually turn out to look more like a Chuck.) Say you have a stake in naming a future baby (like our co-owner Wendy, who is four months pregnant). We highly recommend a visit to the Social Security Administration’s list of popular baby names. It lists the most used American names (sorted a bunch of different ways), going back all the way to the 1880s. Want to know how many Jacobs were born in 1957? They have the info.
What turns out to be the most interesting is the information at the bottom of the list, that is, the least popular baby names. Did you know that 236 boys were named “Joy” in the 1930s? (They probably had a lot of joy in their lives, at least until they got beat up at school for being named Joy.) Or that one of the least popular female names of the new millennium is, in fact, “Unique.” There are a little over one thousand little Uniques running around out there. How, uh, unique.
-- Khalid Davian Maximo (a.k.a. Rob) @ L.V.
Today's card comes to us from our friends at Wilton Stationers in Wilton, Connecticut. This card proves that, even in our ultra-colorful (and, dare we say it, luscious) line, we can also pull off a great example of muted and traditional design. This card incorporates three different paper colors and our new custom die-cuts.




For custom stationery, August is always a pretty slow time of year. Most of us are in the Jason, head designer: Recent honeymoon to the San Juan islands off the coast of
Jaclyn, materials manager: Riviera Maya, off the coast of
Mandy, graphic designer:
Beth, graphic designer:
Stacey, print production: Sailing in the
Kelly, print production: the Detroit Electronic Music Festival
Melissa, print production:
Mandy and Rachel, production artists: a forthcoming road trip to
Jesse, assistant to the plant manager: Legoland
Laura, production artist:
Nina: The
Megan, “I don’t have a title”: Trip to
Chris-Anna, co-owner: Backpacking through
Wendy, co-owner: Honeymoon in
-- Rob @ L.V. (whose favorite trip is the drive to work every day)

Earlier this year, we introduced (into an unsuspecting world) our correspondence update, which features a boatload of our new custom-cut capabilities. And with these capabilities come great responsibility, which our retailers took and ran with as only they can. One of the cards featured is a simple moving card with a custom-cut van -- cute enough. But the variations we've seen in the past few months, from paper color choice, font choice, to even where the van is headed, have always been surprising and charming. Luscious Verde -- don't be afraid to mess with us.
Unfortunately, we have to announce the departure of one of our biggest butt-kickers, Toni. Tomorrow will be her last day. Long story short, she and her husband are moving back to the Pacific Northwest, where they were born and bred. We're sorry to see Toni go, but we were lucky in the first place to have her. (She now has the designated title of First-Ever Luscious Verde Blog Guest Writer.)
Today's hot card comes to us from the Party People in New City, New York. The reason that it's hot (other than "it just is") is that we made custom die-cuts for the little baby feet on the thank-you note. Pretty much everyone here who saw or worked on the card made some sort of "Aww, isn't it cute?" remark when they saw the finished product. Even so...aww, isn't it cute?