Friday, April 20, 2007

It's Easy Being Green

Talking trash is something that comes naturally to us at Luscious Verde, but one day a year we put aside our differences and talk a sort of trash that doesn’t include making fun of Rob’s faux-hawk, or Ted’s proclivity to cross-dress. And that day, this Sunday, is Earth Day. It’s sort of a holiday, but it really isn’t one. We certainly don’t have any Earth Day cards in our catalogs, and we probably never will. But that doesn’t mean we don’t recognize it.

Like any business, Luscious Verde Cards produces a fair amount of waste. We’re just as trashy as the rest, with the exception that we Reduce, Reuse, and then Recycle! It’s very simple. We have recycling bins everywhere –there are many in each department to collect office paper and cardstock scraps. Even before we recycle our office paper, we make sure to print on both sides to save trees (and money).

Within an eight-month period, we collected almost four tons of paper for recycling and reused almost 400 pounds of cardstock scraps. When we’re not making Japanese-style bound books from reused scrap paper, we’re donating these materials to local schools to help train the L.V.C. employees of the future!

But really, waste reduction is a serious issue. The Environmental Protection Agency (EPA) estimates that Americans generate almost five pounds of trash per person per day. Multiply that by almost 300 million people in the U.S., and that’s a lot of trash ending up in landfills. Even worse, the Ohio Department of Natural Resources states that approximately 41 percent of our landfills are occupied by just paper alone! You won’t trace any of that paper back to us, since we’ve diverted almost five tons of waste from entering local landfills through our recycling and reuse initiatives. That’s the equivalent of 10 less trash bin pulls per year and a savings of almost $200 on trash costs.

Also, Luscious Verde is a proud member of the EPA Waste Wise Program. With the EPA’s expertise, they help us with our waste reduction efforts.

So, in a nutshell, this is what we are actively doing for the environment. You can rest assured that when you purchase our cards, we are doing all that we can to Reduce, Reuse and Recycle. But more importantly, we encourage you to do the same.

-- Mandy (graphic designer) @ L.V.C.

(P.S. Please don’t confuse Earth Day with Colin Firth Day, Sept. 10th [his birthday].)

(P.P.S. Thanks to Mandy for being the lovely subject of the picture above – Rob.)


Nancy said...

The schools here in Berea, Ky. really enjoy being the beneficiaries of your scrap. The art budget was cut by 50% this year and your lovely paper scrap has been highly appreciated, according to the art teachers at Berea Community Schools and the Regional Training Center director.

Dan K said...

What a fantastic article mandy! It's good to see companies taking initiative to reduce, reuse and recycle!